Amazon. 2023

Problem Overview

Since 2021, Brand Stores at Amazon are identified with a new identifier, 'Brand ID' . This is unique to every store created on Amazon platform. The stores access logic ( permissions given to vendors/sellers to access their stores) was outdated, causing multiple false positive collision scenarios. This blocked the sellers/vendors. Basically it was a bug that was high priority and required immediate fix

Solution: My Role

🔹 I defined the scope of work with our team, aligned on timelines, and worked with engineering to identify potential risks and blockers.

🔹 I created technical doc for end-to-end implementation of the new user workflow, incorporating Agile methodologies, taking continuous feedback in tech doc reviews and iterating through discussions

🔹 I created a Work Breakdown Structure (WBS) to organize tasks, then set up a Kanban board to track progress and improve visibility across stakeholders.

🔹 I setup stand-ups to monitor task completion, clarified requirements with other product managers, and implemented changes to streamline ASIN-to-brand mapping and byline attribution

🔹 I collaborated with our design and data science teams to ensure the solution was intuitive and performance-driven, and tracked API performance post-deployment

🔹 I reported weekly status, budget alignment and updated assumptions with leadership

Outcome

🔹 The below image shows an example of how the portal looks now at the advertiser's end. Legitimate sellers/vendors throughout Amazon now continue to access their stores freely

🔹 The bug fix decreased the false positives by 45%, unblocking over 500k+ brand store owners throughout Amazon

🔹 The new attribution system reduced onboarding time by 25% and increased brand advertiser access by 35%. It also improved internal team collaboration, data transparency, and laid the foundation for scaling store creation workflows globally